"The only source of knowledge is experience" -Albert Einstein
Through my experiences, I have had the opportunity to work in different industries to gain and enhance skills required for success in a professional career. During college, I was fortunate enough to work for a communications agency, a marketing and hospitality group through FOX Sports and a retail boutique in inventory and shipping. You can find a more detailed description of each experience by clicking on the job title below.
PANALITIX is a global practice management business that helps professional service firms build successful businesses for themselves as well as their clients. We help firms achieve their goals by assessing their strengths and weaknesses in key business areas including attracting clients, managing clients, product portfolio, team engagement and business processes. PANALITIX provides educational content, business technology and support from our expert team.
As content manager, I am the spearhead for all written communications and marketing materials. My responsibilities include:
• Copywriter for global marketing and communications materials including promotional emails, articles, website content and print • Develop blogs and edit the content to fit our brand guidelines and product roadmap • Research and monitor working SEO, keywords, slugs and meta descriptions to enhance each blog • Test each blog on Yoast SEO and Flesch-Kincaid Readability scores using WordPress and Grammarly prior to submitting for release • Email marketing - creating email copy for events, promotional materials, company updates and alliance/partner communication material • Develop content for Accountants' Insider, our monthly newsletter and most viewed email • Lead demand generation campaign - created a three-part series that addressed pain points of target audience • Developed content plans and calendars to maintain due dates, organization and compile completed materials • Created content segmented for each region – USA, ANZ, Canada & UK • Created marketing plans to improve communications content and better engage and serve our prioritized target audiences, segments and regional markets • Developed a 3-phase auditing process for online educational tool LearningHUB - Audited 8+ years of compiled content • Created company’s voice profile & character persona that best embodied vision and brand • Wrote Press Releases for events, speaking engagements & alliance expos • Created content for case studies, infographics & white papers • Built benchmark quizzes for lead generation • Wrote articles and created videos for MarketingHUB • Developed social media content and monitor market influencers • Edited content for monthly webinars • Managed projects and assigned tasks using Asana • Utilized Salesforce and Pardot for drip campaigns and marketing automation • Created interview lists for internal and external use • Built Tool Plan Questionnaires to add to our product portfolio; created content for Employee Survey & Client Survey • Led trainings on creating questionnaires, content management/creation and LearningHUB • Wrote video scripts for event promotions • Controlled the quality and quantity of content being released • Collaborated with USA Marketing Manager to redesign and simplify Marketing plan to support new product launches, brand guidelines and redesigned business direction
Through this position I have gained a deeper education in marketing, accounting, business development, service industry and finance. I gained experience hosting and participating in Skype, GoToMeetings (GoToWebinars) and Zoom meetings. Additionally, I've gained knowledge and enhanced skills in writing, content creation, leadership, time management, team collaboration, plan development, project management, Google Suite, Adobe Creative Cloud, Salesforce, Pardot, Microsoft Office and Google Suite.
As a consultant, it is my goal to assist and provide improvements for client's social media and marketing campaigns as well as instruct clients on website maintenance and develop websites for clients. I have experience working with individuals, companies and nonprofit organizations.
Examples of my consulting work can be found in my portfolio section.
Moroch Partners is a full-service, independent marketing and communications agency headquartered in Dallas, TX. From media to multicultural and public relations to planning and analytics, Moroch works with clients from all industries including, but not limited to, Walt Disney, Midas, Coca-Cola and FedEx.
From March through September 2016, I interned with Moroch in their Tidewater regional office in Norfolk, VA. The Tidewater region works with clients in Norfolk, VA; Virginia Beach, VA; Hampton, NC; and the surrounding areas. McDonald’s was the primary client I worked with, but through our partnership I also had the opportunity to work with the Norfolk chapter of the Ronald McDonald House Charities.
Through this public relations internship, I gained experience in each section of a complete PRCM and marketing portfolio. One of my main responsibilities was creating media content, building strategic content calendars and scheduling posts on multiple social media platforms for our client. I researched industry trends, local insights and vendor partners to provide a viewpoint for the account team. I developed communications materials utilized in the execution of events and to secure local media coverage. Additionally, I assisted with the day-to-day development of client projects and account management activities. This internship introduced me to Hootsuite, Social Studio, Vocus and SharePoint. Moroch provided me with experience working in the public relations industry and applicable knowledge that will be beneficial in my future endeavors.
You can find projects and assignments I completed for Moroch in the project experience section of my portfolio.
Auburn Sports Properties is owned and operated by FOX Sports, the official worldwide marketer for Auburn University Athletics. As a division of the FOX Sports College Properties, Auburn Sports Properties is the exclusive marketer for Auburn Sports programming, communications, corporate hospitality and media.
From August 2016 through April 2017, I had the privilege to work with Auburn Sports Properties Corporate Hospitality team. Through this job, I partnered with FOX Sports and Auburn Athletic Department to host Auburn corporate sponsors. I had the opportunity to work with sponsors including, but not limited to, Golden Flake, Coca-Cola, Verizon, UPS, Chevron and Regions Bank. I worked in a fast-paced environment accompanying 100+ individuals and sponsors. I also had the responsibility of ensuring our corporate sponsors were taken care of and monitoring Auburn Sports Properties suites.
This position provided me the unique opportunity of witnessing the communications and marketing industry for a major corporation like FOX Sports. Additionally, I had the ability to meet successful former Auburn Athletes who laid the foundation for our SEC program. Working for Auburn Sports Properties enhanced my event management skills and prepared me for work in a fast-paced environment.
The Mint Julep Boutique is the fastest-growing online women's retailer in the United States. Originally an online boutique only, The Mint Julep recently opened their first storefront in Auburn, but still runs primarily online. The Mint Julep receives orders from across the United States and has a constantly growing follower base on all social media platforms.
While working at The Mint, from August 2016 through April 2017, I was a member of the shipping department and inventory team. I worked with the shipping and inventory departments to pull and package orders for customers. I worked in a fast-paced environment assisting other teams in meeting goals and quotas. The Mint utilized teamwork, communication and time management skills. It also provided me with the ability to work in a specified time limit to meet quotas and customer needs.